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Table of Contents
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Part I Theory of Business Communication
1. The Nature and Process of Communication
The Purpose of Communication
The Process of Communication
Barriers to Communcation
2. Organizational Communication
The Importance of Communication in Management
Communication Concerns of the Manager
Communication Structures in Organizations
Line and Staff Management
3. Intercultural Communication Skills
Cultural Sensitivity
Developing Cultural Intelligence
Some Examples of Cultural Diversity
E-Mail and Intercultural Communication
Part II Forms of Business Communication
4. Oral Communication
What Is Oral Communication?
Oral Communication and Electronic Media
5. Conversation Skills
Conversation Control
Applications of Conversation Control
6. Listening
What Is Listening?
Factors that Adversely Affect Listening
Responsive Listening
7. Non-verbal Communication
What Is Non-verbal Communication?
Classification of Non-verbal Communication
8. Written Business Communication
The Purpose of Writing
Principles of Effective Writing
Part III Types of Written Business Communication
9. Business Letters, Memos, and E-mails
Writing Routine and Good-News Letters
Writing Memos
Essentials of Good Business Letters and Memos
Form and Layout of Business Letters
Writing E-mails
10. Report Writing
Planning and Organizing Information
Writing Reports
Short Management Reports
Long Formal Reports
Using Diagrams and Visual Aids in Reports
Part IV Applications of Business Communication
11. Presentation Skills
What Is a Presentation?
Preparing a Presentation
Delivering the Presentation
12. Negotiation Skills
The Need for Negotiation
Factors Affecting Negotiation
Stages in the Negotiation Process
Negotiation Strategies
13. Business Etiquette
Introductions
Telephone/Cell Phone Etiquette
Business Dining
Business Manners in Different Countries
14. CVs, Personal Interviews, and Group Discussions
The Résumé of a Recent Graduate
Guidelines for Preparing a Good CV
Drafting an Application Letter
Interviews
Participating in a Group Discussion
15. Writing a Summer Project Report
General Guidelines for Writing Summer Project Reports